Digvijay Singh Saraam Chocolate Net Worth:Digvijay Singh’s passion for chocolate-making began in his childhood, but he didn’t have the time to pursue it. It wasn’t until 2020, during the COVID-19 lockdown, that he decided to learn how to make chocolates. He started learning from YouTube videos, following his brother’s suggestion.
While learning to make chocolates on YouTube, Digvijay began sharing his creations with his family, and they all enjoyed the chocolates he made. It’s worth noting that he faced initial failures in his chocolate-making attempts, but he persisted and continued to experiment until people started to appreciate his chocolates.
Digvijay Singh a young entrepreneur who has started his own chocolate manufacturing
- Setting and Introduction
- The story is set in Meera Nagar, located near Udaipur city, 7 km from Fateh Sagar Lake and the Bhuvan Bypass.
- The author arrives at the house of Digvijay Singh to meet the 16-year-old entrepreneur.
- Digvijay’s Background
- Digvijay is introduced as a young entrepreneur with a mature demeanor.
- He has studied management and marketing.
- Visit to the Manufacturing Unit
- The author is taken to the basement of Digvijay’s house, which now houses a chocolate manufacturing unit.
- They wear head caps before entering, emphasizing the importance of hygiene in food production.
- Origins of the Business
- Digvijay shares that he started his chocolate company in 2020.
- His inspiration came from receiving an expensive box of chocolates from a car showroom and the curiosity about the high price of chocolate.
- Family Support
- Initially, Digvijay’s family had doubts about his venture.
- Over time, they came to support him in his chocolate-making endeavors.
- Initial Investment
- Digvijay and his co-founder, Mahaveer, began the company with minimal capital.
- They collected around 20,000 rupees through savings from daily expenses and part-time work.
- Business Strategy
- Digvijay adopted a strategy to appear more mature to potential clients by shaving regularly.
- His professional approach, along with hard work and customer orders, helped the business grow.
- Collaborations
- Digvijay collaborated with cocoa bean growers for sourcing raw materials.
- The company continues to research different types of chocolate.
- Contribution of Nikhil
- Digvijay mentions Nikhil, a senior figure who has played a significant role in the business.
- Marketing
- The company uses social media for promotion and actively promotes its chocolate products online.
- About 50% of sales are conducted through websites, with the rest being business-to-business (B2B) sales.
The Success Story of Digvijay’s Chocolate Business
In the year 2021, Digvijay embarked on a remarkable journey that turned his passion for chocolate into a multi-million-rupee empire. His story is a testament to the power of dedication, creativity, and the entrepreneurial spirit.
A Sweet Beginning
Digvijay’s fascination with chocolates began early in his life, but it wasn’t until 2020, during the lockdown caused by the COVID-19 pandemic, that he found the time to turn this passion into a hobby. His inspiration came from YouTube, where he discovered a wealth of knowledge on chocolate-making. Determined to master the art, he started experimenting with various recipes, learning from both his successes and failures.
Creating a Unique Flavor Profile
As he delved deeper into the world of chocolate-making, Digvijay realized that the market lacked chocolates with unique flavors. This insight became the driving force behind his entrepreneurial journey. He began crafting chocolates that not only delighted the taste buds but also surprised with innovative flavors. These distinct offerings would become the foundation of his future success.
Family and Friends as Early Supporters
When Digvijay started making chocolates, he didn’t keep his creations to himself. He shared his delicious experiments with family and friends, and their positive feedback boosted his confidence. Even in the face of initial failures, their encouragement kept him going. This early support network played a vital role in his journey.
YouTube: The Learning Hub
Digvijay’s education in chocolate-making primarily came from YouTube. With dedication and a thirst for knowledge, he honed his skills through online tutorials. The power of online learning and the resources available on the internet empowered him to turn a hobby into a thriving business.
The Birth of Saraam
In 2021, Digvijay took a bold step by officially launching his chocolate brand, Saraam. With a unique array of flavors and a passion for quality, he was ready to make his mark in the chocolate industry. The name “Saraam” not only reflects the Indian tradition of enjoying a sweet treat but also signifies the relaxation and joy that come with savoring a delectable piece of chocolate.
Success in the Auto Industry
Soon after starting Saraam, Digvijay received a game-changing order from a car company, amounting to a thousand chocolates. This order marked a turning point for his business. The recognition and trust of a significant client not only validated his efforts but also propelled him into the spotlight.
Rapid Growth and a Worth in Crores
With relentless dedication and an unwavering commitment to quality, Digvijay’s Saraam chocolate brand rapidly gained traction in the market. Today, his company is valued in crores, a testament to his journey from humble beginnings to entrepreneurial success.