Harsh Maskara Wikipedia, Bio, Net Worth, Owner of Drip Project and The Scale Agents

Harsh Maskara Biography | Bio

Harsh Maskara: Leading the Hip-Hop Jewelry Revolution

Co-founder and CEO at Drip Project & Metaman

Mumbai, Maharashtra, India

Introduction

Harsh Maskara is a dynamic entrepreneur based in Mumbai, Maharashtra, India. He is the co-founder of Drip Project, a trailblazing Indian imitation jewelry brand, and also the founder of The Scale Agents, where he specializes in e-commerce client servicing and social media marketing. Harsh’s diverse skill set extends to Influencer Marketing for Snapchat, and he has recently immersed himself in the ever-evolving world of NFTs. Additionally, he holds a Master’s Degree from N L Dalmia Institute of Management Studies and Research, Mumbai University, and has actively contributed to the Student Placement Committee at NLDIMSR.

The Hip-Hop Jewelry Revolution

Traditionally, jewelry has been associated with women, but evolving fashion trends, especially among Gen Z and young millennials, have ushered in a new era of ‘hip-hop’ jewelry. Harsh Maskara recognized this shift and seized the opportunity to cater to this emerging market.

The Drip Project: A Game-Changer

In 2021, Harsh Maskara, along with co-founder Rohit Golia, launched The Drip Project. This brand focuses on providing high-quality hip-hop jewelry in India, filling a void left by the lack of established players in the field. The brand quickly gained traction and has already collaborated with notable celebrities like Kiara Advani and Ranveer Singh.

Drip project net worth

The Drip Project’s rapid growth led to its acquisition by the men’s jewelry brand Metaman for $1 million. Harsh Maskara now stands as a co-founder of Metaman. The brand has ambitious plans for expansion, targeting Dubai, Indonesia, Singapore, and Australia, and further retail expansion within India.

The Journey Behind the Success

The Entrepreneurial Journey:

• Harsh Maskara’s entrepreneurial journey was motivated by personal challenges, including the loss of his father to blood cancer at a young age.
• He started with nightlife ventures, ventured into dropshipping, and eventually launched The Drip Project.
• The brand’s rapid growth has surpassed his initial expectations, making it a recognizable name in the hip-hop jewelry scene.

Catering to Gen Z:

• The Drip Project’s target audience is Gen Z and young millennials.
• The brand focuses on diverse jewelry designs, from minimalism to bold and flashy pieces, to become the go-to Gen Z jewelry brand in India.
• The company is experiencing a remarkable YoY growth rate of 400 percent.

Social Media Marketing and Future Plans:

• Strong social media marketing, collaborations with influencers, and celebrity endorsements have contributed to the brand’s success.
• Plans include setting up an in-house manufacturing plant in India and expanding the product catalog to 2,000 items.
• The Drip Project aims to be the leading Gen Z jewelry brand in Asia, with collaborations and global expansion on the horizon.

A Visionary in the World of Hip-Hop Jewelry:

• Harsh Maskara envisions The Drip Project as not just a hip-hop jewelry brand but the foremost Gen Z jewelry brand in Asia.
• Collaborations with renowned figures and global expansion underscore his commitment to achieving this vision.

Harsh Maskara’s journey is a testament to the power of entrepreneurship, determination, and a keen understanding of emerging trends in the fashion industry.

Harsh Maskara Wikipedia | Wiki

Harsh Maskara Carrer

Harsh maskara’s Career Highlights:

1. Founded “The Drip Project” in 2021, with an impressive annual turnover projection of Rs 8-9 crore for 2023-24.
2. Aims to make every Gen Z individual in India a proud owner of a Drip piece.
3. Co-founder of “The Scale Agents,” specializing in E-commerce store development and management.
4. Oversaw the entire design process of E-commerce stores to ensure a seamless customer experience.
5. Developed and executed social media strategies to enhance brand awareness and drive conversions.
6. Orchestrated an awareness campaign with a $5000 budget for a 10-day music festival in Goa.
7. An integral part of “Metaman,” India’s premier men’s jewelry brand, backed by a consortium of unicorn founders and notable investors, including Harsh Maskara, Nikhil Kamath, Suniel Shetty, Kl Rahul, and others.

Harsh Maskara Social media account

Instagram

Harsh Maskara has a 6k Followers on Instagram account.

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Linkedin Account

https://in.linkedin.com/in/harsh-maskara

Drip project review

I ordered a Cuban chain and Cuban bracelet from them, but unfortunately, the quality of the products was subpar. Their customer service left a lot to be desired as well. When I contacted them with my concerns and sent them pictures, it took them 1-2 months to respond. To my disappointment, they told me that they couldn’t assist me further because my request exceeded a 15-day time limit. I had only worn the chain 2-3 times, and it had already started to fade.

Their products are not of good quality; they appear to be only metal plated. Despite their claim of a lifetime guarantee, they refused to replace the items. They also didn’t answer calls or respond to messages on Instagram. It’s as if they don’t care about their customers.

In light of my experience, I would strongly advise against purchasing products from them. Instead, consider getting customized jewelry from a local jewelry store for a more reliable and satisfying experience.